"We don't want kids growing up thinking that footy and gambling are inextricably linked."
Prime Minister Anthony Albanese has flagged major gambling reform in his National Press Club address today in Canberra.
The federal government is expected to act on some of the 31 recommendations from the gambling harm inquiry, which landed on desks over 1000 days ago.
"We don't want kids growing up thinking that footy and gambling are inextricably linked," Albanese said.
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He announced sweeping changes to how gambling is advertised in Australia.
There will be a cap of three TV advertisements per hour for betting agencies between 6am and 8.30pm.
Gambling ads will also be banned on radio during school pick-up and drop-off hours.
More significantly, the government will also outlaw gambling advertising on jerseys, jumpers and in stadiums.
Cross-promotion content that mixes commentary with odds will also be banned, as will illegal, offshore gaming sites and online Keno-type products.
Online advertising will only be allowed to be served to users who verify they're over 18, and it must include a means for users to opt-out.
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The government also intends to keep building on its BetStop national self-exclusion program.
"We are getting the balance right," Albanese said.
"Letting adults have a punt if they want to, but making sure our children don't see betting ads everywhere they look."
A 2025 report from The Australia Institute found that up to 600,000 underage teens aged 12 to 17 were gambling a combined $18 million annually.
Overall gambling losses in Australia topped $31 billion in 2022-2023, the highest recorded figure in the last 20 years.
Per capita losses were estimated at around $1527, up by nearly $100 from $1461 in 2021–22.
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