Aldi issues urgent warning amid supermarket scam

Friday, 28 November 2025 08:50

The discount retailer is "actively pursuing" the problem which is impacting the major supermarkets.

Aldi Australia is taking urgent action over a recent supermarket scam that has seen Aussie grocery shoppers promised significant savings on their weekly shop.

The discount supermarket retailer tells nine.com.au they "have been actively pursuing" the removal of scam videos that have been appearing on social media channels.

The videos have been appearing primarily on TikTok, as well as other social media outlets. They are labelled The Aldi Method, The Coles Method and The Woolies Method.

Each video follows a similar format: a voiceover sharing a method to save on groceries atop footage of someone placing groceries into a trolley at Aldi, Coles or Woolies.

Viewers are then directed to a web address, which appears to be an Aldi or corresponding supermarket website, which is placed in the description or the comments section and requests a customer's personal details.

A spokesperson for Aldi Australia has told nine.com.au they are "aware of some websites impersonating Aldi and we have been actively pursuing their removal to protect our customers".

"We encourage Australians to always remain wary of any offers seen on unofficial social media pages or websites, and to report any scams to Scamwatch," they said.

Aldi has reminded customers DoorDash is the only platform that sells Aldi products online.

Any other website claiming to do so is not legitimate and may be a fake website pretending to be Aldi, customers are being warned.

Today money expert Joel Gibson says the scams, which target vulnerable Aussies struggling to make ends meet, are easy to spot once you know what to look for.

"There are dozens of these accounts, not many followers, if you scratch the surface, you will see that, but people don't often see that when they first see the post," he explained.

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Some of the scam videos allege savings of up to $750 on grocery costs.

"The problem is they are complete BS," he says.

"It's a scam. They ask you to go to a website and put your data in."

Gibson said the scam is working because so many people are struggling to afford their weekly shop.

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A Coles spokesperson has told nine.com.au: "Coles advises customers to be aware of websites, competitions and other unsolicited communications that use the Coles brand without Coles' permission, or which promote Coles rewards or other incentives, in an attempt to appear legitimate.

"These offers predominantly attempt to collect your personal details or financial information and Coles will never request personal or banking details in unsolicited communications.

"We encourage people to report any suspicious communication you may have received to the ACCC via their Scamwatch page."

A spokesperson from Woolworths has issued the following warning.

"It's important for our customers to remain vigilant when it comes to scam activity," they said.

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"To help our customers, we frequently post notices on our website with the different types of scams we see reported to us, how to stay safe from them and where to get help.

"Online scams seek to imitate well-known brands to collect personal information, but we would never ask our customers for their personal or banking details in unsolicited communications.

"This particular website is not affiliated with Woolworths."